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Strategic Plan

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The City Council reviews its goals on an annual basis. The adopted 2019-2020 goals are:

  • Invest in City Infrastructure and Facilities

  • Enhance Community Development and Job Creation Citywide

  • Expand Affordable Housing Options

  • Ensure Equity in All City Operations

  • Stabilize Long-term City Finances

Mission Statement

The City of Evanston is committed to promoting the highest quality of life for all residents by providing fiscally sound, responsive municipal services and delivering those services equitably, professionally, and with the highest degree of integrity.

Vision Statement

Creating the Most Livable City in America

Organizational Values

  • Excellent Customer Service 
  • Continuous Improvement
  • Integrity
  • Accountability 

Strategic Planning

November 5, 2013 City Council Strategic Planning Video and Council Packet

September 30, 2013 City Council Strategic Planning Video 

Previous Strategic Plans

The Evanston City Council unanimously approved the previous strategic plan on March 27, 2006. The plan took nine months to develop and focused the organization over a five years period. Strategic planning determines where an organization is going, how it's going to get there and measures success over time. It ensures the most effective use of the organization's limited resources by focusing the resources on key priorities.

The Strategic Plan features an overall vision and mission, as well as specific visions for economics, infrastructure, natural resources, partnerships, governance, neighborhoods and social programs. Each of these visions falls under one of three value areas: Economic Viability, Environmental Sustainability and Strengthening Community. The 13 goals of the Strategic Plan address these visions with objectives that support the community's values.

2006 Strategic Plan


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